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YouTube, a new source of corporate learning

By Caroline Lefevre on juillet, 22 2020

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YouTube is a platform known and recognised for its countless video content. It is very much a part of its users’ daily lives and allows everyone to learn or improve both personally and professionally. It’s therefore not surprising to see it at the top of the training tools list!

However, for many, YouTube is still used as an entertainment tool.  How can this source be integrated into the world of business and training?  MySkillCamp gives you its opinion.

 

YouTube, in a few key figures 

 

Did you know? Thanks to the  600,000 hours of content published each day, Youtube ranks as the 2nd most used search engine in the world.

The numbers speak for themselves:

- An average of one hour per day for more than 1.9 billion users...

- 115,000 years of viewing per day

- 50 million users share content

- 500 million mobile phone views per day

- Before accessing the platform, more than half of users are already aware of the content they want to view.

- On average, 400 hours of videos sent to Youtube every minute...

These figures demonstrate the extent of use of this platform. Why and how can this potential be exploited in the world of corporate learning?

 

Using YouTube in your learning paths

 

Today, in order to help learners achieve autonomy in the acquisition of skills, it must be possible to give them access to adapted content at any time, as soon as they feel the need for it.

In a context where learners are increasingly taking control over their professional development, YouTube seems to be an adequate solution. Indeed, this platform provides quality content that can  be part of a defined learning path or daily self-training.

Tutorials, outreach, interviews or even conferences: the benefit of video is that it can be consumed quickly and shared with professional contacts. Moreover, its format gives you the opportunity to create targeted, dynamic and interactive content. Anchoring skills becomes easier and your learners will thus be more engaged.   

To reinforce the impact of your digital training, it is certainly possible to create thematic playlists to which you add content on a regular basis. Through them, you can ensure a logical progression and keep your users interested in the long term. There are also playlists just waiting to be discovered and shared with your employees. The added benefit? The fact your learners compile their favourite playlists themselves in their training space!

Myskillcamp offers you its short selection of a few content sources to show you the relevance of playlists for your digital training:

1 - TEDx Talks France: more than 100 conferences on Technology, Personal Development and Feedback | 18M subscribers

2 - Lumerys by Marylise & Sébastien: a pair of coaches for managers | 1,128 subscribers

 

3 - Marketing Mania: advice and inside tips to understand and apply marketing in your company | 246,994 subscribers

4 - Formation Vidéo share your skills in various areas: computer science, modern languages, drawing, music, etc.  | 52,155 subscribers

5 - Victor Cabrera, expert in sales performance (Sales Technique Edition) confides his best sales and trading techniques | 24,161 subscribers 

And guess what? In myskillcamp, you can now integrate videos from your best playlists directly into your learners’ catalogue!

 

YouTube in your myskillcamp learning platform

 

We’ve just seen it: playlists are an excellent means of targeting learning and guiding learners with content that you recommend, or content that they will have selected on their own.

One of the underpinnings of our LXP involves  allowing learners to manage their training sources and resources (wisely) without systematically going through a hierarchical intermediary. The aim is to oversee a process that encourages learners to take charge of their own professional development.

It is in this spirit of autonomy and self-training that we have decided to integrate more with YouTube. It was already possible to integrate a video directly into a module through media activity; now we’ve gone further.  You can now directly connect a playlist to your learning sources!  Let’s see how to do this in five steps:

 

A - YouTube and administrators

 

STEP 1: First, access the “I organise” interface of your company. In the navigation menu, you’ll see the “Inductions” tab that leads to the company inductions. If you want to connect YouTube, simply click on the “Associate” button next to the well-known logo.

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STEP 2:   That’s it, the YouTube application is connected! To start, add a playlist. Go to the insert “Add a playlist”.

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STEP 3: Enter the name and web address of your playlist; you can also take one of the useful addresses shared earlier in this article!

etape3-inté-yb-msc

 

STEP 4: In the "Access" tab, you’ll then be able to define your playlist’s broadcast scope.  You can choose “For everyone” (everyone in your company will find this content in its catalogue), or to restrict it to one or more of your Camps. In this second case, choose the different spaces to which you want to link your playlist.

etape4 -inté-yb-msc

 

STEP 5: Your playlist is finally ready. It won’t appear as a playlist, but will be split into various individual videos directly in the catalogue of the “I Learn” interface.  Your learners can view the video with a single click, and find them through a search. In the case of a search, the videos whose title or description matches will appear in the results alongside the modules custom-created by your company!

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B - YouTube and employees

 

If you have connected YouTube for your company, your learners can also connect playlists themselves. These will appear in their catalogue and not in that of your other employees, of course.

To connect a playlist as a learner, in “I learn”, it happens in the “Applications” tab. Repeat steps 2 and 3 above. Be careful, as step 4 is not available since it is not relevant for a so-called “personal” induction. A learner cannot connect a playlist for an entire Camp.

 

In conclusion, YouTube is an integral part of the daily life of many learners. To induce commitment,  training must adapt to users’ preferences:  fast, efficient and dynamic content  which can be relied on at any time.  

As you probably know, it’s difficult these days to identify how and if your collaborators really train on YouTube. An induction with myskillcamp lets you measure your learners’ use of YouTube, and thus provide them with content adapted to their learning needs.

 

Finally, YouTube is becoming an exploitable content provider for your digital training.  What are you waiting for? Give it a try!

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